ATP and Infosys say ATP stats traffic rose 50% after AI features were added

Tennis produces a huge amount of data. Most fans never see it.

The ATP and its digital partner Infosys set out to change that with the ATP Stats Centre, the stats section of the ATP website.

In March 2024, they reported a 50% year-on-year increase in traffic on that section, after AI features were added, according to the ATP.

One caveat before going further. That figure was reported by ATP and Infosys in March 2024. It has not been independently audited.

It is still one of the clearest public superintelligence use cases on the fan side of tennis.

What is the ATP Stats Centre?

Infosys has been the ATP's digital innovation partner since 2015. It was Infosys's first partnership in sport.

It built the first ATP Tour fan app and the Stats Centre.

In October 2021, the two launched a revamped Stats Centre covering more than 60 ATP Tour events each season.

In March 2024, they renewed the partnership until 2026. In January 2026, they extended it to 2028 and launched Ally, an AI chatbot inside the Stats Centre.

The problem: tennis data fans could not read

A tennis match generates shot speeds, rally lengths and point-by-point data. A table of numbers does not tell a fan why a match turned.

The 2021 launch set out to help "tell a richer story of the action on court and reveal game-changing moments". It was built for fans, coaches and media.

How the AI features work

The Stats Centre runs on the Infosys Tennis Platform. According to Infosys, it uses big data analytics and natural language generation to produce match insights.

MatchBeats, Rally Analysis, Stroke Summary and 3D

• MatchBeats: point-by-point analysis of shot speeds and rally lengths, with auto-generated insights and filters.
• Rally Analysis: performance in short, medium and long rallies, from the serve to 8 shots and beyond.
• Stroke Summary: success rates by stroke type, from forehands and backhands to lobs and volleys.
• 3D visualisations of match data.

By 2024, these AI-first features were branded under Infosys Topaz, the company's AI offering.

Players Portal

Players have two tools of their own, and they are separate products. PlayerZone is the ATP's private portal for players, with tournament entries, schedules and a space to work with their support teams.

The Players Portal is a different tool, built for video analysis. Infosys says it uses AI to spot patterns across more than 1,000 parameters and serves video clips to players and coaches. The player and coach analytics side has its own case.

Ally, the AI chatbot

Ally arrived in January 2026. It answers fan questions on match stats, draws, schedules, head-to-heads and historical records.

Infosys says Ally is integrated with the Stats Centre to give fact-checked answers. It also describes guardrails such as content filtering and removal of personal data.

Results: +50% stats traffic, according to the ATP

• +50% year-on-year traffic on the stats section of the ATP website.
• More than 5.7 million digital engagements from fans worldwide, on content such as rally analysis, 3D visualisations and stroke summaries.

This is the exact wording from the ATP release of 6 March 2024. The platforms "have enhanced live match viewing and tennis data analysis with rich insights that have led to a 50 per cent increase in traffic on the stats section of the ATP website year on year."

What the 50% figure does not prove

I found no reported outage or public failure of the Stats Centre. The result still has clear limits, and they matter.

• Self-reported. Both figures come from an ATP and Infosys press release. The trade coverage I found repeats that release. There is no independent audit.
• No baseline. The release gives no absolute traffic numbers and does not say which years are compared.
• Attribution. The release credits the platforms as a whole. It does not isolate the AI features.
• Undefined metric. "Digital engagements" is not defined.
• Dated. The figures are from March 2024. The January 2026 announcement gave no updated traffic number.
• Ally. Infosys describes guardrails against misinformation and hallucinations, but publishes no accuracy figures.

What it means for a club, league or tournament with data

Clubs, leagues and tournaments have match data too: results, rankings, draws, player histories. Most of it sits in a spreadsheet or an app few people open.

The ATP case suggests that making tennis data readable can bring people back. You don't need an Infosys-sized budget to start with tennis analytics.

1. Start with data you already collect, such as weekly results.
2. Turn it into something people read: a stats page, a weekly post, a newsletter.
3. Measure from day one. Note your traffic before, then after.

The ATP release skipped point 3. If you do it, you will have a number you can defend.

For the content side, here is how to choose a sports content partner. The other tour-level case on Court Agents is Wimbledon's AI line calling.