ClubPKL's AI agents handle player follow-ups and give staff 3 hours a day back
3 h/dayAccording to ClubStack: revenue up 40% year on year and revenue per player up 42%; about 3 hours a day of manual outreach handled by the agents; league players worth 5x open-play players ($400+ a year against $80); booking questions answered and follow-ups sent on time.
“AI agents took over email triage and SMS outreach: reading incoming messages, drafting responses, and creating tasks for staff. About 3 hours a day of manual work, handled automatically.”
- Who
- ClubPKL (Club PKL), downtown Montreal's dedicated pickleball facility: 7 indoor courts, 10,000+ registered players, opened in 2024. Bookings on PlayByPoint; retention and outreach agents by ClubStack.
- Problem
- Staff spent about 3 hours every day answering emails, fielding booking questions and chasing follow-ups by SMS and email. Questions and bookings fell through the cracks. The club also pointed players to open play by default, without data on which programs kept them coming back.
- Agent
- Three ClubStack agents on top of the club's PlayByPoint bookings: one analyses player data by cohort (leagues at $400+ a year per player against $80 for open play) and recommends campaigns; one triages email and SMS, drafts responses and creates tasks for staff; one handles retention and payment follow-ups. The vendor says the agent asks before anything goes out.
We'll build it for you
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Try it yourself with ClubStack
You are the membership lead of a pickleball, tennis or padel club. Goal: find which programs keep our players and plan follow-ups my team can approve. My input: [player export with first activity, programs joined, visits and spend over 12 months], [our programs and prices: open play, leagues, clinics, memberships], [the last 30 player emails or texts, copied as-is]. Give me: 1) average yearly spend and retention by first program; 2) the 3 player groups most worth inviting to another program, with numbers; 3) a short invitation for each group; 4) the inbox messages grouped by topic, with a draft reply for each routine one and the ones a person must handle. Use only my data.What we can do for your club or brand
Every club has players who would stay longer in a league, a clinic or a membership, and an inbox full of booking questions. The Court can set up AI agents that sort your messages, draft replies for your team to approve and show which programs keep your players coming back, so your staff spend their hours on the people at the club rather than on follow-ups.
Source:
ClubStack case study (ClubPKL, Montreal), 19 Oct · vendor case study
What they did
ClubPKL kept PlayByPoint for bookings and added ClubStack's agents for revenue work. The agents analysed player data, found that leagues kept players longer and were worth five times more than open play, and recommended a campaign to move open-play regulars into leagues. They also took on the email triage and SMS outreach, drafting replies and creating tasks so staff could follow up.
How it went
ClubStack reports 40% more revenue year on year on the same 7 courts, revenue per player up 42%, and about 3 hours a day of staff time back. Questions stopped falling through the cracks and follow-ups went out on time. In the vendor's words, the agents didn't replace the team, they made sure nothing got missed. Limits: figures are the vendor's own, with no period or baseline published beyond year on year; no independent source found.