The tours' AI abuse watchdog got 66% of serious abuse taken down
The WTA and World Tennis (ITF) run Signify's Threat Matrix, an AI-led service with human analysts, over every player's public social accounts. In 2025 it analysed more than 1.2 million posts and comments, verified over 12,000 as abusive and got 66% of the serious abuse removed.
- Who
- WTA and World Tennis (ITF), with Signify Group, Theseus Risk Management and Quest. More than 10,000 players and officials covered.
- Problem
- Players get death threats and targeted abuse on X, Instagram, TikTok, YouTube and Facebook, at a volume no human team can read in 57 languages.
- Agent
- AI flags abusive and threatening content from open-source data across five platforms; human analysts triage it in 57 languages; investigators and risk assessors build evidence on the worst accounts and work with tour and venue security, platforms and police.